The prototype of Little Jotai is “Xiezhi”, a mythical beast in ancient Chinese myths and legends. Xiezhi is characterized by a horn on its forehead, with bright eyes and a smiling face, as a mascot of the legal profession.

Interpretation: In this Internet era, we hope that Jotai’s mascot can closely follow the characteristics of the times. Thus, we adopt the combination of “Zhou” (part of Jotai’s Chinese name “Zhoutai”) and the horn of Xiezhi. Little Jotai, born in 2020, also conforms to the current IP positioning trend, which is highly derivative and friendly and is easy to spread and is thus deeply loved by young people.

Values: With a smile on its face, Little Jotai also represents Jotai’s adherence to the client-first service concept, as well as its ever-lasting enthusiasm, efforts and excellent legal services provided conscientiously and professionally.