The Marriage of Culture and Capital: A VAM Agreement in the Film and Television Industry (Part 1)

In the past,the development of the domestic film and television industry was far behind that of Europe, America, Japan, and South Korea, even Hong Kong and Taiwan. One of the reasons was the lack of funding and production. There is high-quality content in Chinese film and television works, but due to various reasons, it fails to be presented perfectly to the audience. With the rise of major domestic film and television companies and the imitation of foreign operating models, capital has been injected into the creation of film and television, driving the prosperity of the industry. In this process, we often see the use of various financial instruments, among which the use of VAM agreement is quite frequent, and has become a common capital operation mode in the film and television industry. Industry insiders compare it to the "marriage" of culture and capital.